
RICE CAMPAIGN 2025
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#abbiamorisoperunacosaseria
Again this year, as a partner of FOCSIV, we participate in the campaign 'Abbiamo riso per una cosa seria', in support of those who work on the land all over the world, from Italy to Cameroon.
A global movement of Italian farmers who, together with responsible consumers, defend the dignity of workers and the right for everyone to have healthy and quality food.


What is it about?
The Campaign promotes a network of conscious people who, together, support rural communities, even more in difficulty today due to the consequences of the pandemic and the war in Ukraine and in many other parts of the world. They require policies that guarantee food safety and healthy goods, promoting the value of family farming, as a response to global crisis, migrations and climate change.
Agriculture and educational poverty
To counter land-grabbing (by multinationals, resulting into the exodus of farmers from the region) and fighting educational poverty, that does not guarantee young people the right to learning. For that, Ass. Realmonte finances a family-run agricultural school in the area of Badjouma (Northern Cameroon).
Agricultural schools in Cameroon
Every year, in Badjouma and Pitoa schools, several girls and boys have the opportunity to complete a course on the agricultural-artisanal sector, acquiring the skills necessary to become the next farmers of the family's land, claiming land rights and promoting the growth of products locally.

In the city's squares | MILAN
On the last weekends of May, we went out in Milan's squares, in front of churches and in the local markets, to sell 100% Italian rice and support the campaign #abbiamorisoperunacosaseria.
A sincere thanks to all the young men and women who have been contributing since the last years, creating audiovisual material for our socials and helping us with the sales at the stands.
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